Granny Gordon’s Shopify website design and development
food ecommerce, Independent bakery
Deb makes gluten-free pies, pastries and sweet bakes in small batches near Sherborne. She wanted customers to be able to browse the range, pay online and book a time to collect from her kitchen.
I designed the site, set up Shopify and developed the theme around that way of working. I also set up Pickeasy so customers could choose their collection time in the basket.
Client
Granny Gordon’s
Location
Near Sherborne, Dorset
Industry
- food ecommerce
- Independent bakery
Actions
- Branding
- SEO
- Shopify theme development
- Web Design
- Web Development
Date
09/11/2026
A shop that works around the kitchen.
Granny Gordon’s started with Deb making versions of the food she wanted to eat and share with her family. That’s a good story to have on the site. Customers also need to get straight to the practical stuff. What can I order? What’s in it? When can I pick it up?
Collection shaped the build from the start. Deb needs time to make an order, and some bakes need longer than others. A customer planning food for Saturday needs to know whether they can actually get it for Saturday. That information belongs in the shop and basket, where they’re making the decision.
Deb had a clear idea of how she wanted the site to feel. We talked through the design and how she would use the shop day to day, then worked out which parts needed building and which Shopify could handle for us.
What went into the store.
- Storefront design and responsive layouts
- Shopify setup and theme development
- Shop, collection and product templates
- Editable product information for ingredients, allergens, storage and reheating
- Our Story, kitchen, collection and trade pages
- Pickeasy setup for collection dates, times and preparation notice
- Checkout configuration for free local collection
- Image support, with Deb making the final choices
Give the food room on the page.
The olive and ivory colours, serif headings and generous space around the photographs carry from the homepage into the shop. The idea was to let customers get a good look at what Deb makes and find their way to the range without having to scroll through the whole story first.
I helped with some of the imagery as we built the site. Deb took it from there and chose how she wanted the rest to look. She knows her bakes and how she wants them presented, so the theme needed to make changing a photo easy.
Make the details easy to find.
Shopify’s Dawn theme gave me a starting point for things like product galleries, options and the basket. I developed the layouts and styling around those parts. The shop groups products so you can go straight to savoury, sweet or special occasion bakes, then use Shopify’s filters and sorting to narrow the list.
On the product pages, price and options are easy to find. I built in places for Deb to enter ingredients, allergens, storage and reheating details. Those details belong to each product, so changing the instructions for a lasagne doesn’t involve editing the template for every bake.
Book collection before paying.
People choose a collection window in the basket. I set up Pickeasy to handle the booking and configured Shopify’s checkout to offer free collection from Deb’s kitchen. That’s two pieces of the same journey. The app handles when the customer can come, and checkout handles the order and payment.
The site explains the notice needed early on, then the collection page gives customers the times, directions and what to bring. Deb has space to bake the order, and the customer knows when and where to collect it.
Build it so Deb can change it.
Deb needs to be able to add a bake, swap a photo or correct some collection wording without coming back to me for every change. I built the theme with editable sections and set up the product information so she can update it where she already manages the rest of the listing.
We gave the bakery story, collection questions and trade enquiries their own pages. That leaves customers free to go straight to the shop, while someone with a question about the kitchen or a café looking to stock the bakes can find the right place.
An online shop for the bakes.
Customers can browse Deb’s range, see the available options and pay online.
A time to collect.
Customers choose an available window in the basket and can check the collection instructions before travelling.
Product information where it belongs.
Deb can add ingredients, allergens and preparation details to individual listings.
A site Deb can work with.
Deb can update the catalogue, photos and page sections as the bakery changes.
What Deb said.
Kieron of Blunt Notion listened to my brief and produced a Granny Gordon’s website which fitted the structure, look and feel I desired. Throughout, appreciating website generation is not my field of expertise, Kieron has been kind and patient; I have benefited from his depth of insight. His responses to my queries were quick and accurate resulting in a website which has been described by others as slick, easy to use and informative. Thank you Kieron, your expertise has put Granny Gordon’s in a great place to both reach and cater for its customers.
Deborah Gordon | Granny Gordon’s | Google Review
The way you sell shapes the shop.
One of the nicest parts of working with Deb was hearing why she’d made particular choices. There’s a reason some bakes take longer and a reason customers collect at certain times. Once you know that, you can work out what the website needs to do and where a standard Shopify setup needs some help.
If you’re planning a shop, I’d start with the questions we had to answer here. What are people buying? How will they get it? What has to happen between someone clicking pay and getting their order? That usually tells us more about what to build than a list of apps does.
Planning a Shopify shop?
Tell us what you sell and how you want people to order. If you already have a shop, send it over and tell us where it’s getting in your way.