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Understanding WordPress Website Costs

WordPress stands as a towering giant, powering a staggering 43% of all websites globally. Its versatility, ease of use, and abundance of plugins and themes have propelled it to the forefront of website creation for everybody from a complete beginner to digital professionals.

However, amidst this popularity, a question often lingers: how much does it cost to build and maintain a WordPress website?

Understanding WordPress website costs | A man wearing a WordPress tshirt

This guide delves into the intricacies of WordPress website costs, the factors that influence pricing from design and development to hosting and ongoing maintenance. Armed with this knowledge, you can make your own educated decisions about WordPress website budgeting and pricing with confidence, ensuring you allocate your resources effectively.

How much does it cost to build a WordPress website?

This can be quite hard to answer. You have people building there own websites using WordPress, freelancers of all digital disciplines and web agencies all offering a slightly different take. The cost of a WordPress website can vary significantly depending on several factors, such as the size of the website, the complexity of the design, and the level of customisation required. However, as a general guideline, the upfront cost for a WordPress website in the UK typically ranges from £1,000 to £15,000 plus.

Keep in mind that these price ranges are just estimates, and your actual costs may vary depending on your specific requirements. For instance, a simple e-commerce WordPress website selling a few products could be as affordable as £2,500, whereas an e-commerce site with an extensive catalog of 8,000 products and advanced features like custom search, customer pricing, and email marketing could cost upwards of £15,000.

The key takeaway is that it’s essential to carefully evaluate your website’s requirements and discuss your specific needs with a you’re digital agency to get an accurate cost estimate. If you’ve found the right kind of agency, they will not sell you something that you don’t need. They will advice as best they can so you can combine what you want, with what is technically best in your specific case.

Core Factors Influencing WordPress Website Costs.

Website Type and Complexity

Bespoke Build vs. Premium Theme vs. Free Theme.

A bespoke WordPress website built from scratch will generally cost more than a website built using a premium theme. This is because a bespoke website requires more time and effort from a developer to create the custom design and functionality required. We would recommend the bespoke route for anybody looking to grow their business and want to invest in themselves. We’ve found that the bespoke option has benefits such as the ability to adjust the content using specifically designed and on-brand blocks/sections. This means you won’t have inconsistencies across your web pages.

Project Size.

The larger the website, the more content it will have, and the more complex it may be to manage. This will typically lead to higher development and maintenance costs. If you need a designer to create the look and feel of your website and further, search engine optimisation, you will also see increases in costs.

Project Complexity.

The more complex the website’s features and functionality, the higher the development costs will be. This includes features like e-commerce, memberships and bookings, store finders… The list goes on and on, WordPress is incredibly powerful and can be used to do just about anything you can imagine.

Design and Development


The website’s design will have a significant impact on the cost of development. The more complex the design, the more complex and the development. If you choose to go down the route of bespoke WordPress development, anything is possible. On the flip side their are powerful themes available that, in the right hands, can be moulded to look like just about anything. You may even choose to have your agency design your website as they build it with a premium theme builder such as Elementor or Divi.

User Interface (UI) and User Experience (UX).

A professional UX/UI designer can significantly increase the cost of development, but they can also significantly improve the user experience and conversion rates of your website.


The more customisation required for your website, the higher the development costs will be. This includes features like custom menus, widgets, and forms. In short, it’s the difference between a website with minimal visual elements versus a website with many visual elements along with e-commerce functionality, advanced search, event management and so on.


Premium offerings will generally have better results but come at a cost. For instance, if you plan on having SEO services packaged with your website after launch, you may consider going with a premium SEO plugin for more functionality and better performance. You’ll also want your website to perform so you will need to look at ways to optimise your website for speed! We recommend plugins such as WP Rocket for this as it’s a tried and tested solution with great results. Any good agency will include these as options for your website.

Hosting and Domain

Hosting Plan.

The hosting plan you choose will affect the performance and stability of your website. A more expensive hosting plan will typically offer more resources and features, such as better security, caching and regular automated backups. This can be one thing that gets overlooked by many. A good quality, high speed server is going to be the difference between your customer reaching your website or getting bored and trying another that loads faster.

Domain Registration.

The domain name is your website’s address on the internet. The cost of domain registration varies depending on the domain extension (.com, .org, .net, etc.) and the registrar. Generally speaking a domain isn’t a large yearly cost.

Security and Maintenance

Security Plugins.

Security plugins are essential for protecting your website from malware, data breaches, and performance issues. A more robust security solution will typically cost more. A quality WordPress agency will know the usual pitfalls and ways that these attacks can happen and build your website accordingly to reduce the likelihood of this happening to you.

Ongoing Maintenance Services.

Ongoing maintenance services can help keep your website up to date, secure, and running smoothly. These services can range in price depending on the agency and the frequency of maintenance. This is something we strongly recommend. We’ve come across many who have chosen not to have a maintenance plan and in turn paid for it in the long run with their website becoming insecure, out of date and under attack. Also, they generally go stale and don’t evolve with the time.

Additional Factors


The location of your agency may affect the cost of development. Developers in more expensive areas may charge more for their services and less in others. For instances a city like London comes with a larger price tag due to the general cost of living in the area being much higher.


The experience of the developer will also affect the cost of development. More experienced developers will typically charge more for their time and services. With this increase in cost you generally speaking, get a better product and better service. With time comes knowledge, skill and a wider understanding of their discipline.

Communication and Expectations.

Clear and effective communication between you and the agency is essential to ensure that your expectations are met and that the project stays on track. This can help to avoid misunderstandings and additional costs. We’ve seen it too many times when one side of the party starts to fall behind and the lack of communication causes frustration.

Cost saving strategies for your WordPress website project.

Before embarking on your WordPress website development journey, it’s crucial to carefully assess with your agency your website’s goals and objectives. Identify the essential features and functionalities that directly contribute to achieving these goals. Avoid adding unnecessary features or functionalities that may inflate your project’s cost without providing significant value or impact.

For instance, if your website’s primary purpose is to showcase your products and services, focus on integrating features that enhance product presentation, customer engagement, and conversion rates.

For tradespeople like plumbers and electricians, a simple website often serves as their primary online presence to attract customers along with their social media accounts. In this case, the website’s primary focus should be on providing clear and accessible ways for potential customers to contact you. There’s no need for e-commerce functionality or commenting and so on which can increase costs.

By prioritising the features that truly matter, you can ensure that your website’s development aligns with your business goals and objectives, while also optimising your budget for the most essential aspects of your project.

Understanding the factors that influence WordPress website costs is crucial for effective budgeting and decision-making. By carefully considering your website’s requirements, you can create a website that aligns with your budget and achieves your online goals. Remember, a well-designed, secure, and optimised WordPress website can significantly impact your brand visibility, user engagement, and overall business success.

Has this sparked your interest? Would you like Blunt Notion to design and build your WordPress website? Get in touch today and we can bring you up to speed on how we can craft your online brand.

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