Picture this: you’ve poured your heart and soul into crafting a stunning WordPress website, filled with captivating content and the perfect design. Yet, despite your best efforts, your website remains hidden from the eyes of potential visitors. The frustration grows as you watch your website languish in the depths of search engine results, yearning for the recognition it deserves.
Fear not, fellow WordPress enthusiasts, for the key to unlocking your website’s SEO potential lies within your grasp. With a dash of strategic planning, some technical know-how, and a generous helping of on-page optimisation, you can transform your WordPress website into a search engine magnet, attracting a horde of eager visitors and propelling your website to the top. This is a bit of a long one, so grab a coffee and get comfortable. We promise our WordPress SEO for Beginners guide is worth it.
In today’s digital environment, where the internet has become an indispensable tool for information and communication, businesses and individuals alike are increasingly turning to WordPress, a user-friendly content management system (CMS), to establish their online brand. However, simply creating a WordPress website is not enough to ensure its visibility in the vast sea of online content. This is where Search Engine Optimisation (SEO) comes into play.
SEO is the process of optimising a website to rank higher in search engine results pages (SERPs), increasing its visibility and organic traffic. For WordPress websites, SEO plays a crucial role in attracting visitors, generating leads, and ultimately driving business growth.
Why is SEO so important?
Benefits of Effective WordPress SEO:
- Enhanced Website Visibility: Effective SEO ensures that your WordPress website appears higher in search results when users search for relevant keywords related to your business or content. This increased visibility translates into more website visitors and potential customers.
- Targeted Traffic Acquisition: SEO helps attract the right kind of visitors to your website – those who are genuinely interested in your offerings. This targeted traffic leads to higher conversion rates and a better return on investment (ROI).
- Organic Search Dominance: Achieving top rankings in organic search results, without relying on paid advertising, establishes your website as an authority and a trusted source of information. This organic search dominance leads to long-term success and sustainable growth.
- Cost-Effective Marketing Strategy: Compared to traditional paid advertising, SEO is a cost-effective marketing strategy that provides long-term benefits. Once your website is optimised, it continues to attract organic traffic without recurring ad expenses.
- Improved User Experience: Effective SEO practices often align with enhancing the overall user experience of your website. This includes optimising website speed, mobile-friendliness, and content quality, which benefits both users and search engines.
Common Misconception with WordPress.
WordPress is SEO-friendly out of the box.
While WordPress is a user-friendly platform, it does not automatically guarantee high search engine rankings. Effective SEO requires ongoing efforts and optimisation techniques. This leads us onto our next point.
SEO is a one-time process.
SEO is an ever-evolving landscape, as search engines continuously update their algorithms. Effective SEO requires ongoing monitoring, adaptation, and optimisation to increase rankings and then maintain those rankings.
The Challenges with SEO.
Competition in search results.
Ranking high for competitive keywords can be challenging due to the vast amount of content competing for top positions. Targeted keyword research and strategic content optimisation are crucial.
Technical SEO complexities
Technical SEO involves understanding and addressing website architecture, crawling issues, and other technical aspects that can hinder search engine visibility.
Staying up-to-date with SEO trends
Search engine algorithms and SEO best practices are constantly evolving. Staying informed about the latest trends and updates is essential for long-term SEO success.
Despite these misconceptions and challenges, WordPress offers immense potential for businesses and individuals seeking to establish a strong online presence and achieve sustainable growth. By understanding the fundamentals of SEO, implementing effective strategies, and adapting to the ever-changing digital landscape, You can harness the power of SEO to propel your websites to the top of search results and achieve the results you desire.
Establishing a Sturdy Foundation for WordPress SEO.
Before diving into the intricacies of keyword research, content optimisation, and off-page strategies, it’s essential to establish a solid foundation for your WordPress website. These fundamental SEO practices lay the groundwork for effective search engine optimisation and ensure that your website is well-positioned for success.
Choosing an SEO-friendly WordPress theme.
Your WordPress theme plays a crucial role in both the aesthetics and the search engine optimisation of your website. When selecting a theme, consider the following factors:
- Responsiveness and mobile-friendliness: Choose a theme that is responsive and adapts seamlessly to different screen sizes, ensuring optimal user experience across devices, including desktops, tablets, and smartphones. Mobile-friendliness is a critical factor for search engine rankings.
- Code quality and performance: Opt for a theme with well-structured, clean code that adheres to WordPress coding standards. This ensures that your website loads quickly, enhances user experience, and is easily crawlable by search engines.
- SEO optimisation features: Look for a theme that offers built-in SEO features, such as schema markup integration, breadcrumb navigation, and meta description optimisation tools. These features streamline the SEO process and enhance your website’s search engine visibility.
Optimising website structure and navigation for search engines.
A well-structured and organised website is essential for both search engines and users. Ensure that your website’s structure is clear, hierarchical, and easy to navigate. This allows search engines to crawl and understand your website’s content effectively, and it provides a seamless user experience.
- Clear hierarchy: Organise your website with a clear hierarchy, starting with the homepage and branching out to main categories, subcategories, and individual pages. Use meaningful page titles and headings to guide users and search engines through your content.
- Internal linking: Implement a strategic internal linking strategy to connect related pages within your website. This helps distribute link equity, enhances user navigation, and signals to search engines the importance of specific pages.
- Sitemap creation: Create an XML sitemap that provides a roadmap of your website’s content to search engines. This helps them discover and index all your pages effectively.
Configuring WordPress settings for SEO optimisation
WordPress offers several built-in settings that can be configured to optimise your website for search engines. These settings provide a solid foundation for effective SEO and can be further enhanced by utilising SEO plugins like Yoast SEO, AIOSEO and our wildcard choice, Squirrly SEO (more on this later).
Essential WordPress SEO settings:
- Permalinks: Choose a permalink structure that is user-friendly and search engine friendly. Opt for a permalink structure that includes the post title and uses hyphens (-) to separate words instead of underscores (_) or capitals. This makes your permalinks more readable and easier for search engines to understand.
- Search engine visibility: Ensure that your website is not preventing search engines from indexing it. Go to Settings > Reading and uncheck the box next to “Discourage search engines from indexing this site.”
- Default title and meta description: Set a default title and meta description for your website’s homepage and individual pages. These snippets provide search engines with a brief overview of your website’s content and entice users to click on your search results.
- Friendly URLs: Enable friendly URLs by going to Settings > Permalinks and selecting the “Post name” option. This creates user-friendly URLs that include the post title and are more search engine friendly.
- Category and tag base: Customise the category and tag base slugs to make them more descriptive and relevant to your website’s content. Go to Settings > Permalinks and adjust the “Category base” and “Tag base” options.
Utilising SEO plugins like Yoast SEO to streamline optimisation
SEO plugins can significantly enhance your WordPress SEO efforts by automating and simplifying many optimisation tasks. Consider using a plugin like Yoast SEO, AIOSEO or Squirrly SEO which all offer a comprehensive set of features, including:
- Keyword research and integration: Identify relevant keywords and integrate them into your website’s content, page titles, and meta descriptions.
- On-page optimisation: Analyse and optimise your website’s content for search engine readability, heading structure, and keyword usage.
- Technical SEO checks: Conduct technical SEO scans to identify and resolve potential issues that may hinder search engine crawling and indexing.
- Site audit and optimisation recommendations: Provide comprehensive site audits and actionable recommendations to improve your website’s overall SEO performance.
Please remember with these plugins, the free versions are great, but the premium versions unlock functionality and features that are really beneficial to your website.
We’ve used most of the SEO plugins on offer at one point or another. Currently we are playing with the wildcard choice, Squirrly SEO.
Squirrly SEO is an AI-powered, all-in-one SEO suite that takes the guesswork out of SEO.
Squirrly’s intuitive interface and step-by-step guidance make SEO accessible to everyone, from beginners to experts. With Squirrly, you can easily identify and fix SEO issues, improve your website’s content, and build high-quality backlinks.
- Get the perfect SEO setup – instantly! Packed with features.
- All hand-holding. Squirrly SEO educates and holds you’re hand through the process of managing and improving your site’s SEO. Alternatively for seasoned SEO’s you can dig right into the advanced setup options.
- Use one tool for keyword research, content optimisation, SEO settings, technical SEO, site audits, rank tracking, and more.
Has this sparked your interest? Would like Blunt Notion to audit your website? Get in touch today and we can help optimise your website for both search engines and humans.
Keyword Research for Your WordPress website.
Uncovering Relevant Keywords for WordPress SEO
Keyword research is the cornerstone of effective WordPress SEO. It involves identifying and understanding the search terms that users enter into search engines to find information related to your website’s content or offerings. By strategically incorporating relevant keywords into your website’s content, you can improve its visibility in search results and attract the right audience.
Understanding the significance of keyword research
Keyword research provides valuable insights into the search behaviour of your target audience, allowing you to tailor your website’s content to match their interests and search queries. Effective keyword research offers several benefits:
- Targeted traffic acquisition: By targeting relevant and high-value keywords, you attract visitors who are genuinely interested in your website’s content or offerings, leading to higher conversion rates and a better return on investment (ROI).
- Improved search engine rankings: Strategic keyword integration signals to search engines the relevance of your website’s content to specific queries, increasing your chances of ranking higher in search engine results.
- Content planning and strategy: Keyword research guides your content creation process, ensuring that you are producing content that aligns with the search terms your audience is using, enhancing the overall value of your website.
Conducting thorough keyword research: Unveiling the right keywords
Conducting thorough keyword research involves a systematic approach to identifying relevant and high-value keywords for your WordPress website. Several tools and techniques can be employed to achieve this:
- Keyword research tools: Utilise keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, Ubbersuggest, or Labrika to identify popular search terms, analyse the difficulty, and discover related keywords.
- Competitor analysis: Analyse the keywords used by your competitors to gain insights into their SEO strategies and identify potential opportunities to differentiate your website.
- Search query analysis: Utilise Google Search Console to track the search terms that users are entering to find your website, revealing valuable insights into their search behaviour.
Incorporating target keywords strategically: Enhancing content relevance
Once you have identified relevant and high-value keywords, it’s crucial to incorporate them strategically into your website’s content. Key considerations include:
- Keyword density: Use target keywords naturally throughout your content, avoiding keyword stuffing, which can penalise your website by search engines.
- Keyword placement: Place target keywords in strategic locations, such as page titles, meta descriptions, headings, and throughout the body of your content.
- Keyword variations: Utilise synonyms and related keywords to enrich your content and avoid keyword repetition.
- Keyword relevance: Ensure that the keywords you use align with the overall topic and context of your content, providing value to your audience.
By conducting thorough keyword research and incorporating target keywords strategically, you can transform your WordPress website into a magnet for relevant traffic, increasing your visibility, attracting the right audience, and achieving your online goals.
Crafting Compelling SEO Content: Engaging Your Audience a Sturdy Foundation for WordPress SEO.
Content is king. High-quality, informative, and engaging content not only attracts and retains visitors but also signals to search engines the relevance and value of your website. By crafting compelling SEO content for humans, you can increase your website’s appearance in search results, establish your brand as an authority, and ultimately achieve your online goals.
Understanding what your audience seeks
Effective SEO content caters to user intent, aligning your website’s content with the search queries and expectations of your target audience. To achieve this, consider the following:
- Understand search intent: Analyse user search queries to determine the intent behind their searches, whether it’s informational, transactional, or navigational.
- Address user needs: Create content that directly addresses the needs and interests of your audience, providing valuable solutions and answering their questions.
- Content quality: Prioritise high-quality content written by experts in your field, ensuring accuracy, credibility, and relevance.
Optimising content for Search Engines: Balancing Relevance and Search Engine Friendliness
While creating user-centric content is essential, optimising it for search engines is equally important. Striking the right balance between relevance and search engine friendliness is key.
- Targeted keyword integration: Incorporate relevant keywords naturally throughout your content, avoiding keyword stuffing.
- Content structure and organisation: Structure your content with clear headings, subheadings, and bullet points for easy readability and improved search engine understanding.
- Content length and depth: Provide comprehensive content that delves into topics in depth, satisfying user intent and signalling content value to search engines.
Enhancing content engagement: Making your content irresistible
In today’s attention-deficit world, simply creating great content is not enough. To truly stand out, your content must be engaging and captivating. Consider these techniques:
- Visual storytelling: Utilise captivating images, infographics, and videos to enhance content engagement and break up lengthy text blocks.
- Storytelling and narrative: Incorporate storytelling elements to make your content more relatable, memorable, and emotionally resonant.
- Interactive elements: Integrate interactive elements like quizzes, polls, and polls to encourage audience participation and interaction.
Content promotion and distribution: Expanding your reach
Once you’ve crafted compelling SEO content, it’s crucial to promote it effectively to expand your reach and attract more visitors. Consider these strategies:
- Social media marketing: Share your content across relevant social media platforms to reach a wider audience and drive traffic to your website.
- Email marketing: Nurture your audience through email campaigns, promoting your latest content and keeping them engaged.
- Guest blogging: Collaborate with other websites in your niche by guest blogging, expanding your reach and establishing backlinks to your website.
- Influencer marketing: Partner with relevant influencers in your industry to promote your content to their engaged audience. Platforms such as YouTube, TikTok and Instagram are incredibly popular as they demonstrate quick-fire content that anybody can fit in at any time of day.
By creating compelling content, optimising it for search engines, enhancing its engagement, and promoting it effectively, you can transform your WordPress website into a content hub that attracts visitors, drives conversions, and establishes your brand as an authority in your field.
Fine-Tuning Your WordPress Pages for Search Engines with On-Page Optimisation.
Optimising Your WordPress Pages.
On-page optimisation (OPO) is the process of optimising individual pages on your WordPress website to improve their visibility and ranking in search engine results pages (SERPs). It involves fine-tuning various elements of your pages to ensure they are search engine friendly and provide a seamless user experience.
Crafting compelling page titles and meta descriptions: Your website’s first impression
Page titles and meta descriptions are the first snippets of information that search engines and users see about your website. They act as a preview of your content and play a crucial role in attracting clicks and improving search rankings.
- Page titles: Keep page titles concise, informative, and relevant to the content of the page. Use target keywords naturally within the title.
- Meta descriptions: Craft engaging and descriptive meta descriptions that accurately summarise the content of the page and entice users to click.
Using relevant internal linking: Navigating your website with ease
Internal linking is the practice of linking from one page on your website to another. It helps search engines understand the structure of your website and enhances user navigation.
- Strategic internal linking: Use internal linking strategically to distribute link equity throughout your website, directing users to important pages and boosting their authority.
- Anchor text: Use descriptive and relevant anchor text for internal links, providing context for the linked page and improving search engine understanding.
Optimising image alt text: Making your images search-friendly
Image alt text (alternative text) provides a text description of an image to search engines and visually impaired users. It enhances accessibility and improves image search visibility.
- Descriptive alt text: Write descriptive and accurate alt text for each image, explaining its content and context.
- Keyword integration: Incorporate relevant keywords naturally into alt text, but avoid keyword stuffing.
- Image file names: Use descriptive and relevant file names for images to provide context for search engines.
Ensuring website speed and mobile-friendliness: A seamless user experience
Website speed and mobile-friendliness are crucial factors for both user experience and search engine rankings.
- Page loading speed: Optimise your website’s loading speed to ensure pages load quickly, enhancing user experience and improving search engine rankings.
- Mobile-friendliness: Ensure your website is responsive and adapts seamlessly to different screen sizes, providing a seamless user experience across devices.
By implementing these on-page optimisation techniques, you can transform your WordPress pages into search engine magnets, attracting more visitors, improving your website’s visibility, and ultimately achieving your online goals.
Technical SEO: Optimising the Behind-the-Scenes for Search Engine Success
While on-page optimisation and content creation are essential aspects of WordPress SEO, technical SEO plays an equally important role in ensuring your website is search engine friendly and optimised for crawling and indexing.
Technical SEO involves addressing the underlying technical aspects of your website that can hinder search engine visibility and ranking.
1. Understanding the importance of technical SEO: A solid foundation
Technical SEO is crucial for several reasons:
- Search engine crawlability: Technical SEO ensures that search engine bots can crawl and index your website’s content effectively, making it visible in search results.
- Website health: Technical SEO addresses underlying technical issues that can affect your website’s performance, stability, and user experience.
- Search engine rankings: Technical SEO factors can directly impact your website’s search engine rankings, influencing your visibility and organic traffic.
- Improved user experience: Technical SEO contributes to a positive user experience by ensuring that your website is easy to navigate, loads quickly, and functions seamlessly on different devices. By addressing technical issues, you can create a frustration-free user experience that encourages visitors to stay longer, engage with your content, and return for more.
- Increased trustworthiness: Technical SEO can enhance your website’s trustworthiness by implementing security measures like SSL certificates and ensuring that your website is free of malware and security vulnerabilities. A secure and well-maintained website instills confidence in visitors and can influence search engine rankings, as search engines prioritise websites that provide a safe and secure user experience.
- Enhanced brand perception: A technically sound website reflects positively on your brand, demonstrating attention to detail, professionalism, and commitment to providing a positive user experience. Technical SEO plays a crucial role in shaping brand perception, as users often associate a well-functioning website with a reputable and trustworthy brand.
- Long-term SEO success: Technical SEO is an ongoing process that requires regular maintenance and updates to stay ahead of evolving search engine algorithms and adapt to changing user expectations. By investing in technical SEO, you lay the foundation for long-term SEO success, ensuring that your website remains visible, accessible, and search engine friendly over time.
2. Addressing potential technical issues: Identifying and resolving roadblocks
Several technical issues can hinder your website’s search engine visibility and require attention:
- Site structure and navigation: Ensure your website’s structure is clear, organised, and easy for search engines to understand. Implement a logical navigation system and use internal linking effectively.
- URL structure: Utilise a clean and consistent URL structure that accurately reflects the content of each page. Avoid excessive URL parameters and subdirectories.
- Mobile optimisation: Ensure your website is mobile-friendly and responsive, adapting seamlessly to different screen sizes and devices. Use Google’s Mobile-Friendly Test tool to check your website’s mobile-friendliness.
- Website speed: Optimise your website’s loading speed to ensure pages load quickly, enhancing user experience and improving search engine rankings. Use tools like Google PageSpeed Insights to identify and address performance issues.
- Robots.txt and sitemap: Implement robots.txt file to guide search engine bots through your website and provide an XML sitemap to enhance their understanding of your website’s structure and content.
3. Implementing Structured Data Markup: Enhancing rich snippets and search results
Structured data markup provides search engines with detailed information about your website’s content, enabling them to display rich snippets in search results. Rich snippets can include product information, reviews, event details, and more.
- Schema.org: Utilise Schema.org vocabulary to define and markup your website’s content, providing structured data that search engines can understand and display in rich snippets.
- Rich snippet testing tools: Use tools like Google’s Structured Data Testing Tool to validate your structured data implementation and identify any errors.
4. Ensuring website security with an SSL Certificate and regular security updates
Website security is paramount for both user trust and search engine rankings. Implement an SSL certificate to establish secure communication between your website and users, and keep your website’s software, plugins, and themes up to date with the latest security patches.
By addressing technical SEO considerations, you can lay a solid foundation for your website’s search engine visibility and ensure that your website is optimised for crawling, indexing, and displaying rich snippets in search results.
Link Building – Boosting Your WordPress Website’s Authority.
Link building is the process of acquiring links from other websites to your own. These links act as votes of confidence, telling search engines that your website is valuable and trustworthy. This can help your website rank higher in search results, leading to more traffic.
Why is link building important?
- Improved search engine rankings: Search engines consider backlinks when determining how to rank websites. More backlinks can mean higher rankings.
- Increased website authority: Backlinks show that your website is a trusted source of information. This can attract visitors and make them more likely to convert.
- Long-term SEO success: Link building is an ongoing process, but it can have long-term benefits for your website’s SEO.
How can I build links to my website?
- Guest blogging: Write high-quality blog posts for other websites in your niche. Include a link to your website in your bio.
- Broken link building: Find broken links on other websites and offer to replace them with links to your website.
- Social media outreach: Engage with relevant communities on social media and build relationships with influencers.
- Content creation: Produce consistently high-quality content that people want to share.
Tips for link building:
- Focus on quality over quantity: A few high-quality backlinks are better than many low-quality backlinks.
- Disavow harmful links: Monitor your backlink profile and disavow any harmful links.
- Link building is an ongoing process: Keep building links consistently over time.
Link building can be a complex process, but it’s an essential part of SEO. By implementing effective link-building strategies, you can boost your website’s authority, improve your search engine rankings, and drive more traffic to your site.
Measuring SEO Success: Tracking Progress for Continuous Improvement
Effective SEO is a continuous process that requires ongoing monitoring, analysis, and adaptation.
Measuring your SEO success allows you to track your progress, identify areas for improvement, and make data-driven decisions to optimise your website’s performance.
Establish key performance indicators (KPIs)
Key performance indicators (KPIs) are measurable metrics that provide insights into the effectiveness of your SEO efforts. Define relevant KPIs to track your progress and gauge your website’s SEO performance. Common SEO KPIs include:
- Organic traffic: The number of visitors who arrive at your website from search engine results pages (SERPs).
- Search engine rankings: The position of your website in SERPs for relevant keywords.
- Conversion rates: The percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter.
- Referral traffic: The number of visitors who arrive at your website from other websites.
Utilise SEO analytics tools
Various SEO analytics tools provide valuable insights into your website’s SEO performance. Popular tools include Google Search Console, Google Analytics, Ahrefs, and SEMrush. These tools offer comprehensive data on organic traffic, keyword rankings, backlink profiles, and other SEO metrics.
Analyse SEO data for trends and patterns
Regularly analyse your SEO data to identify trends, patterns, and correlations between your SEO activities and changes in KPIs. This analysis can help you refine your SEO strategies and focus your efforts on the most impactful activities.
Adapt SEO strategies based on data insights
SEO is an ever-evolving landscape, and search engine algorithms are constantly changing. Use your SEO data to identify areas where your website may not be performing optimally, and adapt your strategies accordingly.
Continuous monitoring and optimisation
SEO success is an ongoing journey. Continuously monitor your SEO performance, analyse data, and adapt your strategies to maintain a competitive edge in search engine results.
Remember, SEO is a marathon, not a sprint. Consistent effort, data-driven decision-making, and continuous optimisation will lead to sustainable SEO success.
Common SEO Mistakes to Avoid: Pitfalls to Steer Clear of.
In the pursuit of SEO success, it’s crucial to avoid common pitfalls that can hinder your website’s visibility and search engine rankings.
By understanding and addressing these mistakes, you can optimise your SEO strategies and lay a solid foundation for long-term success instead of hindering performance.
Keyword stuffing and excessive optimisation
Keyword stuffing, the excessive use of keywords throughout your website’s content, is a detrimental SEO practice that can result in penalties from search engines. Search engines prioritise natural and relevant keyword usage, not forced repetition.
Duplicate content and plagiarism
Duplicate content, whether intentional or unintentional, can negatively impact your website’s SEO performance. Search engines may deem duplicate content as low-quality and irrelevant, hindering your website’s ranking. Original and valuable content is essential for SEO success.
Poor website structure and navigation
A poorly structured website with confusing navigation can discourage both users and search engines. Ensure your website has a clear and logical hierarchy, making it easy for visitors to find the information they need. Use breadcrumbs, internal linking, and a user-friendly menu to enhance navigation.
Lack of mobile-friendliness and slow loading times
In today’s mobile-first world, a website’s mobile-friendliness is crucial for SEO. A website that is not optimised for mobile devices will experience lower rankings and reduced traffic. Additionally, slow loading times can frustrate users and negatively impact SEO performance. Optimise your website for mobile devices and ensure it loads quickly to provide a seamless user experience.
Embracing WordPress SEO as an Ongoing Journey.
Staying ahead of the curve and implementing effective strategies is essential for driving organic traffic, enhancing brand visibility, and achieving online success.
WordPress, with its user-friendliness, flexibility, and extensive SEO-friendly features, provides a solid foundation for building a website that ranks well in search engine results pages (SERPs). By crafting compelling SEO content, optimising your WordPress pages, addressing technical SEO considerations, and implementing effective link-building strategies, you can transform your website into a hub of valuable content that attracts visitors, drives conversions, and establishes your brand as an authority in your field.
Remember, SEO is an ongoing journey, not a destination. Continuously monitor your SEO performance, analyse data, and adapt your strategies to maintain a competitive edge in search engine results. By embracing a data-driven approach, you can refine your SEO efforts, optimise your website’s performance, and achieve your long-term SEO goals.
If you’re looking for expert guidance and support in navigating the complexities of SEO and WordPress, our team of experienced professionals is here to help. We offer comprehensive SEO services as well as web design and WordPress websites tailored to your specific needs and goals, ensuring that your website reaches its full potential.
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